April 21, 2023
Type 2

As an Amazon FBA (Fulfillment by Amazon) seller, you are already part of a powerful e-commerce platform that has given thousands of entrepreneurs the chance to grow their businesses. However, there's another rapidly growing marketplace that can offer even more opportunities for expansion: Walmart+. In this comprehensive guide, we will explore how Amazon FBA sellers can expand their businesses to Walmart+ to increase sales and reach a broader customer base.

Table of Contents:

  1. Understanding Walmart+ as a Marketplace
  2. Comparing Amazon FBA and Walmart Fulfillment Services (WFS)
  3. Benefits of Expanding to Walmart+
  4. Step-by-Step Guide to Expanding Your Amazon FBA Business to Walmart+
  5. Optimizing Your Walmart+ Listings for Success
  6. Tips for Managing Multi-Channel Sales
  7. Conclusion
  8. Understanding Walmart+ as a Marketplace

Walmart+ is a subscription-based service offered by Walmart that provides customers with numerous benefits, such as free shipping, fuel discounts, and access to grocery delivery. This membership program allows Walmart to better compete with Amazon Prime, attracting millions of subscribers in the process. Walmart's online marketplace provides a platform for third-party sellers to offer their products, giving them access to Walmart's extensive customer base.

  1. Comparing Amazon FBA and Walmart Fulfillment Services (WFS)

Amazon FBA and Walmart Fulfillment Services (WFS) are the respective fulfillment programs offered by Amazon and Walmart. Both platforms allow third-party sellers to store their inventory in company-managed warehouses, and both platforms handle shipping, customer service, and returns.

While both platforms offer similar services, there are key differences that sellers should consider:

  • Fees: WFS is generally known to have lower fees compared to Amazon FBA, which can result in higher profit margins for sellers.
  • Storage Limits: Amazon FBA imposes storage limits, particularly during peak seasons, while WFS currently does not have such restrictions.
  • Customer Base: Walmart caters to a different demographic than Amazon, so sellers can potentially reach a new set of customers by joining Walmart+.
  • Branding: Amazon FBA offers more opportunities for sellers to customize their listings and create a unique brand presence, whereas Walmart+ has more stringent listing requirements.
  1. Benefits of Expanding to Walmart+

Expanding your Amazon FBA business to Walmart+ can lead to several advantages:

  • Increased Revenue: Tapping into a new marketplace with a different customer base provides an opportunity to boost your sales.
  • Diversification: By selling on multiple platforms, you reduce the risks associated with relying on a single sales channel.
  • Lower Fees: Walmart+'s generally lower fees compared to Amazon FBA can lead to higher profit margins.
  • Less Competition: While Amazon FBA is known for its intense competition, Walmart+ may offer a less competitive environment, making it easier for your products to stand out.
  1. Step-by-Step Guide to Expanding Your Amazon FBA Business to Walmart+

Step 1: Check eligibility and apply for a Walmart Marketplace accountEnsure your business meets Walmart's eligibility criteria, including having a U.S. business tax identification (EIN), a verifiable product catalog, and a history of marketplace or e-commerce success.

Step 2: Set up your Walmart Marketplace accountComplete the Walmart Marketplace registration process, providing the required information such as business and tax details, shipping and return policies, and bank account information.

Step 3: Choose your fulfillment methodDecide whether you will handle fulfillment yourself, use a third-party logistics provider, or use Walmart Fulfillment Services (WFS).

Step 4: List your products on Walmart+Upload your product catalog to Walmart+, making sure to adhere to Walmart's listing guidelines and optimize your product listings with relevant keywords, high-quality images, and detailed product descriptions.

Step 5: Set up your pricing strategyDetermine your pricing strategy for Walmart+, taking into consideration the platform's fees, potential promotions, and competitor pricing. You may need to adjust your pricing compared to your Amazon FBA listings to remain competitive on Walmart+.

Step 6: Promote your productsLeverage Walmart's advertising tools, such as Sponsored Products and Performance Dashboards, to increase your product visibility and drive sales. Also, consider using social media, email marketing, and other promotional channels to create awareness about your presence on Walmart+.

Step 7: Provide excellent customer serviceMaintain a high level of customer satisfaction by responding promptly to inquiries and handling any issues professionally. A positive seller reputation will help you gain traction on Walmart+ and ensure long-term success.

  1. Optimizing Your Walmart+ Listings for Success

To succeed on Walmart+, you need to optimize your product listings to improve search visibility and convert potential customers. Here are some tips to optimize your listings:

  • Perform keyword research: Identify relevant keywords and phrases for your products to include in your titles, descriptions, and other content.
  • Write engaging titles: Craft titles that include your main keywords and effectively communicate the product's features and benefits.
  • Use high-quality images: Showcase your products with clear, high-resolution images from multiple angles, following Walmart's image guidelines.
  • Write detailed product descriptions: Include all essential information about your products, addressing any potential customer questions or concerns.
  • Encourage customer reviews: Positive reviews are critical to success on any platform, so follow up with customers and encourage them to leave reviews on your Walmart+ listings.
  1. Tips for Managing Multi-Channel Sales

Successfully managing your sales across both Amazon FBA and Walmart+ can be challenging but rewarding. Here are some tips to help you effectively manage your multi-channel sales:

  • Leverage multi-channel management software: Use software tools to streamline inventory management, order processing, and shipping across both platforms.
  • Monitor your inventory closely: Ensure you have sufficient inventory levels for both platforms to meet customer demand and avoid stockouts or overstocking.
  • Coordinate pricing strategies: Align your pricing strategies across both platforms to maintain a consistent brand image and avoid price wars.
  • Centralize customer service: Streamline your customer service efforts to ensure you provide a consistent and positive experience for customers on both platforms.
  1. Conclusion

Expanding your Amazon FBA business to Walmart+ can be a strategic move to increase revenue, diversify your sales channels, and tap into a new customer base. By carefully considering the differences between Amazon FBA and Walmart Fulfillment Services, optimizing your Walmart+ listings, and efficiently managing your multi-channel sales, you can take advantage of the growth opportunities that both platforms offer. Start expanding your Amazon FBA business to Walmart+ today and unlock new possibilities for your e-commerce venture.

There is no cost, no obligation and no pressure. And it may be the best 30 minutes you’ve ever spent on getting your business off the ground.

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