March 22, 2023
Type 2

Navigating the world of Amazon FBA shipping can be a complex task, especially when it comes to understanding Incoterms and selecting the right one for your business. This blog post will provide an overview of the process of shipping products from your supplier to Amazon, and explain the importance of Incoterms in managing shipping risks and responsibilities.

  1. Amazon FBA Shipping: From Supplier to Amazon

a. Selecting a shipping method: When shipping products to Amazon FBA, you have several options to choose from, including air, sea, and ground shipping. Each method has its pros and cons, with factors such as cost, speed, and reliability to consider. Assess your business needs and budget to determine the most suitable shipping method for your products.

b. Preparing your shipment: Properly preparing your shipment is essential to avoid delays, additional fees, or even rejection by Amazon. Ensure that your products are packaged securely, labeled correctly, and comply with Amazon's packaging and labeling requirements.

c. Creating an Amazon shipment plan: Before sending your products to Amazon FBA, create a shipment plan through your Seller Central account. This plan includes information such as the destination Amazon fulfillment center, shipping method, and the number of units per SKU.

d. Shipping and customs: Work with a reliable freight forwarder or shipping company to handle the transportation of your products. They can help you navigate customs clearance, import taxes, and duties.

  1. Understanding Incoterms

a. What are Incoterms? Incoterms, or International Commercial Terms, are a set of rules published by the International Chamber of Commerce (ICC) that define the responsibilities of buyers and sellers in international trade transactions. They establish who is responsible for the shipping, insurance, and other logistics involved in the delivery of goods.

b. Importance of Incoterms: Incoterms play a crucial role in managing shipping risks and responsibilities. They help reduce misunderstandings and disputes by providing a clear framework for buyers and sellers. Selecting the right Incoterm ensures that both parties are aware of their obligations and can avoid unexpected costs or delays.

c. Common Incoterms used in Amazon FBA shipping:

  • EXW (Ex Works): The seller makes the goods available at their premises, and the buyer is responsible for all transportation, insurance, and customs clearance costs.
  • FOB (Free on Board): The seller delivers the goods on board the vessel at the agreed-upon port of shipment, transferring the risk to the buyer. The buyer is responsible for all costs from that point onward, including freight and insurance.
  • DDP (Delivered Duty Paid): The seller is responsible for all costs and risks associated with delivering the goods to the agreed-upon destination, including import duties and taxes. This Incoterm provides the highest level of responsibility for the seller.


Understanding the process of shipping products from your supplier to Amazon FBA, and the role Incoterms play in managing shipping risks and responsibilities, is crucial for the success of your e-commerce business. By carefully considering the various shipping methods, preparing your shipments properly, and selecting the right Incoterms, you can optimize your supply chain, minimize risks, and maximize profits.

There is no cost, no obligation and no pressure. And it may be the best 30 minutes you’ve ever spent on getting your business off the ground.

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