March 24, 2023
Type 2

Launching a new Amazon FBA product can be an exciting yet challenging endeavor. One of the most critical aspects of establishing a successful product is generating positive reviews. Reviews not only build trust among potential customers but also help improve your product's search rankings. In this comprehensive guide, we'll explore eight steps to effectively acquire reviews for your newly launched Amazon FBA product.

  1. Understand Amazon's Review Policies:

Before you start, familiarize yourself with Amazon's review policies to ensure compliance. Violating these policies can result in penalties, including account suspension. Key points include:

  • Never incentivize or manipulate reviews.
  • Avoid posting reviews for your own product or asking friends and family to do so.
  • Do not offer discounts, free products, or monetary rewards in exchange for reviews.
  1. Optimize Your Product Listing:

An optimized product listing encourages customers to leave reviews. Make sure your listing has:

  • High-quality images showcasing your product's features and benefits.
  • A clear and concise product title and description, with relevant keywords.
  • A competitive price and a unique selling proposition that sets you apart from competitors.
  1. Deliver Top-Notch Customer Service:

Providing exceptional customer service can lead to positive reviews. Be proactive by:

  • Responding to customer inquiries promptly.
  • Resolving any issues or concerns efficiently.
  • Going the extra mile to exceed customer expectations.
  1. Utilize Amazon's Early Reviewer Program:

For a fee, Amazon's Early Reviewer Program encourages customers who have purchased your product to leave a review. Amazon will solicit reviews from customers on your behalf, helping you accumulate reviews in the initial phase of your product launch.

  1. Send Follow-Up Emails:

Craft a friendly and personalized follow-up email sequence to request reviews from customers who have purchased your product. Keep these emails:

  • Short and to-the-point.
  • Focused on the customer's experience with the product.
  • Compliant with Amazon's guidelines.
  1. Leverage Amazon Vine:

For products sold through the Vendor Central platform, the Amazon Vine program allows you to provide your product to Vine Voices (trusted reviewers) in exchange for unbiased reviews. This program can help you gain initial traction and social proof for your product.

  1. Use Insert Cards:

Include a physical insert card in your product packaging to encourage buyers to leave a review. Ensure that the messaging on the card complies with Amazon's policies and focuses on the customer's experience. You can also provide helpful information, like how to contact your customer support team, to demonstrate your commitment to excellent service.

  1. Offer Amazon Coupons:

Create Amazon coupons to attract customers with a discount on your product. While you cannot explicitly ask for reviews in exchange for the discount, offering a coupon can lead to more sales, which may result in a higher number of organic reviews.

  1. Host Giveaways:

Conduct a giveaway through Amazon's platform or on social media to create buzz around your product. Although you cannot require participants to leave a review to enter the giveaway, this strategy can increase your product's visibility and potentially lead to more reviews from the increased sales.

  1. Monitor and Respond to Reviews:

Keep track of the reviews you receive and respond to both positive and negative feedback. By engaging with reviewers and addressing concerns, you show potential customers that you care about their experience and are committed to continuous improvement.


Generating reviews for your newly launched Amazon FBA product is essential for establishing trust and increasing sales. By following these steps and staying in compliance with Amazon's policies, you can successfully accumulate reviews and build a strong foundation for your product's success.

There is no cost, no obligation and no pressure. And it may be the best 30 minutes you’ve ever spent on getting your business off the ground.

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